Brand

Rare Hare

Explore the spirits, production style and story of Rare Hare.

Rare Hare (Rare Hare Spirits) is a spirits brand launched under the Playboy/PLBY Group umbrella in collaboration with Spirits Investment Partners. The label issues limited editions of whisky and other spirits, often based on mature stocks purchased from third parties and enhanced through specific finishings and numbered bottlings.
aged whisky straight bourbon whisky finished in Cognac / Pineau casks limited editions / collector bottles collaborations (tequila, cognac)
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Producer range

Producer range Rare Hare

Spirit categories

aged whisky straight bourbon whisky finished in Cognac / Pineau casks limited editions / collector bottles collaborations (tequila, cognac)

Representative products

Whisky Straight Bourbon 1953 Anniversary Edition 17Yo 70cl - Boxed - Rare Hare 1953 (1953 Anniversary Edition) - 17 Year Straight Bourbon Lucky Bastard - 30 Year Canadian Whiskey Lapine - 60 Year Cognac (bottled for Rare Hare) Anejo Conejo (collaboration with Código 1530) The Tempest - Tasmanian single malt (Prestige Collection)

Raw materials

cereals (corn / mashbill for bourbon and american whiskey) agave (for tequila releases) grapes (for cognac expressions purchased/bottled under the Rare Hare label)

Casks and ageing vessels

Cognac casks (XXO) Pineau des Charentes casks wine casks (e.g. Napa Cabernet barrels used to finish tequila) sherry / Spanish fino casks French oak casks
Distillation and production

Distillation and production

Production method

The brand selects and purchases mature spirits and partners with third-party producers, applies specific finishings (e.g. aging/finishing in Cognac or Pineau des Charentes casks) and proceeds with bottling and packaging for its releases.

Ageing

Extended aging on purchased stocks; frequent use of finishings in specific casks (e.g. cask finishing in Cognac XXO, Pineau des Charentes and other selected casks). Some releases are presented as blends/warehouse selections or single cask re‑bottled.

Producer history Rare Hare

Rare Hare emerged as a brand linked to Playboy/PLBY Group and Spirits Investment Partners. Its first high-profile release was the “1953” Anniversary Edition, a 17‑year straight bourbon launched in 2022 as a limited commemorative edition. Since then the label has released other limited runs (including aged and rare Canadian whiskies, single expressions and collaborations with established producers).

Production philosophy

To collect and present rare, carefully selected expressions, focusing on limited edition bottles, refined finishings and collector-oriented packaging (numbered bottles and digital features such as NFC for exclusive programs).

Territory

United States with distribution and releases also aimed at international markets (Europe, Asia) through dedicated editions.

Rare Hare

This producer is a useful reference point for enthusiasts looking for authentic spirits, distinctive production identity and a carefully selected online catalogue.

On this page you can discover the producer, understand its main categories and browse the products currently available for purchase.

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