Brand
Safari
Safari is a brand of fruit liqueurs known for its Exotic Fruit Liqueur line characterized by tropical aromas (mango, papaya, maracuja/passion fruit and lime). The products are marketed across Europe and appear to be distributed/registered under Diageo Brands B.V.
- Amsterdam · Netherlands
- 1 product
Safari
Meet the producer
The story
No public sources are available that describe a specific history or founding year for the Safari brand. Available commercial information indicates the brand is managed and distributed by Diageo group entities in Europe.
Production philosophy
Commercial descriptions position the brand to offer exotic flavours and versatility for cocktails: easily mixable products designed for informal consumption, long drinks and summer serves.
Territory
Production/origin reported in the Netherlands; distribution and commercial presence across several European markets via Diageo and its local distributors.
Characteristics
- Type
- Brand
- City
- Amsterdam
- Categories
- exotic fruit liqueurs
- commercial liqueurs
- cocktail products
- Raw materials
- exotic fruit (mango, papaya, maracuja/passion fruit, lime)
- sugar
- base spirit / alcohol
- water
- Representative products
- Safari Exotic Fruit Liqueur 70cl
- Safari Exotic Fruit Liqueur 1L
- Safari Senza 50cl
What makes it distinctive
- Tropical/exotic fruit liqueur featuring mango, papaya, maracuja and lime flavours
- Typical ABV indicated: 20% ABV (0.7 L bottle) and various commercial formats
- Brand managed/registered and distributed through Diageo entities (Diageo Brands B.V. / Diageo Germany GmbH) in product listings
