Raw materials
whiskey
fruit (stone fruits/peaches)
spices
Brand
Southern
Explore the spirits, production style and story of Southern.
Southern is the brand associated with Southern Comfort, an American liqueur based on whiskey created in New Orleans in 1874. The product is known for a fruity and spicy profile that accompanies whiskey notes; the brand is today owned by the Sazerac Company.
American liqueurs
whiskey liqueur
fruity liqueurs
historic spirits brand
RTD / ready-to-drink products
Producer range
Producer range Southern
Spirit categories
American liqueurs
whiskey liqueur
fruity liqueurs
historic spirits brand
RTD / ready-to-drink products
Representative products
Southern Comfort Original 70cl
Southern Comfort 100 Proof 70cl
Southern Comfort Black 70cl
Distillation and production
Distillation and production
Production method
Produced as a whiskey-flavored liqueur: the final profile is born from blending the alcoholic component (whiskey or base spirit according to historical lines and commercial reformulations) with fruit and spice infusions/aromas. There are no detailed public descriptions of specific distillation processes applied to the brand.
Producer history Southern
The recipe that originated the product dates back to 1874, when bartender Martin Wilkes Heron devised in New Orleans a blend of whiskey, fruit and spices. During the 20th century the product spread widely and, after periods of reformulation and diversification, the brand was acquired by the Sazerac Company (transaction completed in 2016). From 2017 the range reconnected the product to its roots by reintroducing whiskey as a base in some variants.
Production philosophy
Soften and make the character of whiskey more accessible, emphasizing a balance between fruit and spice notes and the whiskey profile itself; the brand focuses on conviviality, versatility in cocktails and an identity tied to the origins of New Orleans.
Territory
Origin and identity linked to New Orleans, Louisiana (United States); production and brand management are handled internationally under the ownership of the Sazerac Company.
Southern
This producer is a useful reference point for enthusiasts looking for authentic spirits, distinctive production identity and a carefully selected online catalogue.
On this page you can discover the producer, understand its main categories and browse the products currently available for purchase.
Products from
Italy
Europe
USA, UK, Switzerland