Brand
Southern
Southern is the brand associated with Southern Comfort, an American liqueur based on whiskey created in New Orleans in 1874. The product is known for a fruity and spicy profile that accompanies whiskey notes; the brand is today owned by the Sazerac Company.
- New Orleans · Louisiana · United States
- Since 1874
- 1 product
The story
The recipe that originated the product dates back to 1874, when bartender Martin Wilkes Heron devised in New Orleans a blend of whiskey, fruit and spices. During the 20th century the product spread widely and, after periods of reformulation and diversification, the brand was acquired by the Sazerac Company (transaction completed in 2016). From 2017 the range reconnected the product to its roots by reintroducing whiskey as a base in some variants.
Production philosophy
Soften and make the character of whiskey more accessible, emphasizing a balance between fruit and spice notes and the whiskey profile itself; the brand focuses on conviviality, versatility in cocktails and an identity tied to the origins of New Orleans.
Territory
Origin and identity linked to New Orleans, Louisiana (United States); production and brand management are handled internationally under the ownership of the Sazerac Company.
Production method
Produced as a whiskey-flavored liqueur: the final profile is born from blending the alcoholic component (whiskey or base spirit according to historical lines and commercial reformulations) with fruit and spice infusions/aromas. There are no detailed public descriptions of specific distillation processes applied to the brand.
Characteristics
- Type
- Brand
- City
- New Orleans
- Categories
- American liqueurs
- whiskey liqueur
- fruity liqueurs
- historic spirits brand
- RTD / ready-to-drink products
- Raw materials
- whiskey
- fruit (stone fruits/peaches)
- spices
- Representative products
- Southern Comfort Original 70cl
- Southern Comfort 100 Proof 70cl
- Southern Comfort Black 70cl
What makes it distinctive
- Brand originating from New Orleans, created in 1874 by M.W. Heron
- Product characterized by fruit and spice notes on a whiskey base
- Acquired by the Sazerac Company in 2016
- Reconnected to a whiskey base in the range beginning in 2017
- Available in different proofs and formulas (Original, Black, 100)