Raw materials
sugarcane molasses
rum distillate (base)
Producer
STROH
Explore the spirits, production style and story of STROH.
Austrian producer known for high-proof Inländer Rum (e.g. STROH 80). Based in Klagenfurt, STROH is famous for its rums used in pastry, cooking and hot drinks, as well as for variants intended for punch and Jagertee.
rum
Inländer Rum (Austrian specialty)
rum for cooking and pastry
rum-based concentrates and punches
Producer range
Producer range STROH
Spirit categories
rum
Inländer Rum (Austrian specialty)
rum for cooking and pastry
rum-based concentrates and punches
Representative products
STROH 80
STROH 60
STROH 40
STROH Jagertee
Rhum Stroh 100 cl (commercial example)
Distillation and production
Distillation and production
Production method
STROH uses rum distilled from sugarcane molasses as the base for its Inländer Rum; production also incorporates essences and flavorings to achieve the characteristic profile of the products (particularly for Jagertee and punch).
Producer history STROH
The origins date back to 1832, when Sebastian Stroh began distilling spirits in the Lavant valley in Carinthia. Over the decades the family business grew, received international recognition (including a gold medal at the 1900 Paris Universal Exposition) and evolved its range to become an icon of Austrian spirits, with a strong export component.
Production philosophy
To enhance the Austrian tradition of flavor through products conceived also for cooking and pastry; brand communication emphasizes belonging to Austria's culinary heritage and the use of rum as a distinctive ingredient.
Territory
Austria (headquarters and production brandiche), strong presence in European markets, particularly Germany, the Nordic countries and the Benelux.
Awards and recognitions
Large Gold Medal, Paris Universal Exposition (1900).
STROH
This producer is a useful reference point for enthusiasts looking for authentic spirits, distinctive production identity and a carefully selected online catalogue.
On this page you can discover the producer, understand its main categories and browse the products currently available for purchase.
Products from
Italy
Europe
USA, UK, Switzerland