Group
Zamora Company
Spanish family group specialized in spirits, liqueurs and wines, born around the success of Licor 43. Today it brings together international brands such as Licor 43 and Villa Massa and operates in numerous markets with production facilities in Spain, Italy and the USA.
- Cartagena · Murcia · Spain
- Since 1946
- 2 products
The story
The group's origin is linked to the recipe and commercialization of Licor 43: the Zamora family began production in 1946. Over the decades the company diversified its portfolio and distribution, acquiring and integrating brands (including Villa Massa and Martin Miller's) and expanding its international presence. In recent years the group has consolidated its identity as a multi-brand business with production activities in several countries and growth through acquisitions and industrial investments.
Production philosophy
To combine heritage and historic recipes with an international strategy and sustainable development. The group values its family origins and the heritage of individual brands, focusing on quality, product innovation and responsibility towards consumers, employees and the environment.
Territory
Head office and production centers in Spain (Cartagena, Murcia) with commercial and operational presence in over 80 countries; offices/facilities also in other nations (e.g. US subsidiaries).
Awards and recognition
In 2023 several labels from the group received international recognitions: examples reported by the group's communications and the specialised press include a Master for Licor 43 Chocolate at The Spirits Business Masters, medals for Villa Massa (e.g. Amaretto) and recognitions for Martin Miller’s Gin at the World Gin Awards and IWSC, among other international awards in 2023.
Production method
Centralized production and bottling for some lines and local facilities for the Italian brands; a mix of historic recipes from individual brands and industrial processes on an international scale. It maintains production plants and bottling centers in Spain, Italy and the United States.
Characteristics
- Type
- Group
- City
- Cartagena
- Categories
- spirits and wine group
- Mediterranean liqueurs (limoncello, amaretto)
- Spanish liqueurs (Licor 43)
- products for mixology and consumer ready-to-drink
- Raw materials
- Sorrento lemons
- Sicilian almonds
- coffee (for Licor 43 Baristo, sourced from the Canary Islands)
- Representative products
- Licor 43 70cl
- Licor 43 Baristo 70cl
- Limoncello Villa Massa 50cl
- Amaretto Villa Massa 70cl
- Lemon Distillate / Limoncello Villa Massa 50cl
What makes it distinctive
- Family group with roots tied to Licor 43 (origin 1946).
- International portfolio that includes Licor 43 and Villa Massa, among other premium brands.
- Commercial presence in more than 80 countries and production facilities in Spain, Italy and the USA.
- Growth strategy based on acquisitions and industrial investments (e.g. expansion of the Villa Massa plant).
- Public commitment to sustainability and reporting (Conscious Company Report).