Bell'S

The brand is named after Arthur Bell, a central figure in 19th-century Scotch blending. The commercial activity that gave rise to the brand dates back to the 19th century and over time Arthur Bell & Sons became renowned for its blends; the brand entered its current owner group (Diageo, through mergers and acquisitions) in the 1990s. Throughout the 20th century Bell's gained strong commercial importance particularly in the United Kingdom and released numerous special editions and commemorative decanters.

Strong focus on blend consistency and drinkability: the brand has historically concentrated on mixtures of malts and grain whiskies calibrated to offer a uniform, recognizable profile, suitable both for neat consumption and as a base for cocktails.

Origin Scotland (Perth/Perthshire); main market United Kingdom with an established presence in Portugal, Spain, the Nordic countries, Brazil and South Africa and international distribution.