The winery
Asio Otus
Italian wine brand centered on the concept of "enigmatic wine", created and marketed by MGM Mondo del Vino SpA. The range is characterized by labels featuring an owl (Asio otus) and includes varietal wines, sparkling wines and Prosecco.
- Italia
- 11 products
The story
Asio Otus is presented as a brand owned by MGM Mondo del Vino SpA and marketed as part of the group's activities. The brand includes multiple products packaged in different formats and is not identified as a single winery, but rather as a commercial line of the production/distribution group.
Production philosophy
Identity based on the image of the owl: evoking mystery and nocturnal allure. Communication focuses on accessible, easily recognizable wines, with attention to widely grown varieties and practical packaging for mass-market consumption.
Terroir and vineyards
Grapes and wines from various Italian areas: the brand offers labels reading 'Vino varietale d'Italia' and references that are marketed as originating from southern regions, from Sicilia, or from Emilia-Romagna depending on the product; the nature of the brand implies sourcing across multiple regional territories.
Characteristics
- Grape varieties
- Glera
- Pinot Nero
- Sauvignon Blanc
- Chardonnay
- Cabernet Sauvignon
- Merlot
- Syrah/Shiraz
What makes it distinctive
- Trademark of MGM Mondo del Vino SpA.
- Diverse selection: white and red wines, sparkling wines and Prosecco; also bag-in-box.
- Labels featuring graphic designs inspired by the owl and positioned as an "enigmatic wine".
- Products marketed internationally through distributors and retailers.
