The winery
Masseria Li Veli
An Apulian winery located in Cellino San Marco (Salento), managed by the Falvo family; it produces wines from indigenous grape varieties, highlighting tradition, the local territory and modern cellar practices.
- Puglia · Italia
- 8 products
The story
The masseria originated on a very ancient settlement and was renovated in the late 19th century by Marquis Antonio de Viti de Marco with the aim of making it a winemaking model for southern Italy. At the end of the 20th century the property was revitalized by a group led by Tuscan interests. In 1999 the project was re-established by the Falvo family and, after a period of development, brothers Edoardo and Alfredo Falvo assumed direct leadership of the estate, expanding production and strengthening the brand’s positioning.
Production philosophy
The estate embraces an approach based on hard work, family, authenticity and a sense of brotherhood: a commitment to respect the land, artisanal care in the vineyard and cellar, and a desire to pass values between generations, combining local tradition with technical precision in winemaking.
Terroir and vineyards
The estate is located in the Salento region, between the Adriatic and Ionian Seas, in the municipality of Cellino San Marco. The site bears traces of ancient settlements and underscores the estate’s strong ties to the Salento plain and the Mediterranean climate that characterizes the area.
Characteristics
- Grape varieties
- Negroamaro
- Primitivo
- Susumaniello
- Malvasia Nera
- Fiano
- Verdeca
- Aleatico
What makes it distinctive
- Based in Cellino San Marco, with a strong local identity.
- The Askos Project is dedicated to rediscovering and promoting indigenous Apulian grape varieties.
- Modern winery set within a historic complex constructed of carparo stone, with an indicated capacity of approximately 10,000 hl.
- Recent management and development have been entrusted to the Falvo family.
- Wine portfolio focused on local varieties such as Negroamaro, Primitivo, and Susumaniello.
