Winery Luna Argenta

Luna Argenta is a brand managed by MGM Mondo del Vino and was launched as a commercial line bringing together wines sourced from vineyards in different areas. The brand is designed to showcase products for national and international markets while preserving the identity of the grape varieties used.

Communication centered on a lunar theme and seasonality; the range prioritizes approachable, easy-drinking wines, with attention to grape selection and the expression of their area of origin.

Production and sourcing of grapes from multiple Italian growing areas, particularly Veneto, Puglia and Sicily; some labels specify particular areas, such as Treviso for Prosecco.