Group
Bacardi-Martini
Bacardi-Martini represents the collection of brands and activities now attributable to Bacardi Limited and the historic MARTINI range; it is the group that distributes and manages spirits brands globally such as BACARDÍ, MARTINI and GREY GOOSE.
- Hamilton · Bermuda
- 1 product
The story
The name reflects the integration between Bacardi and the MARTINI & ROSSI group: Bacardi acquired MARTINI & ROSSI in 1993. Over the years the group (Bacardi Limited) has expanded its portfolio with significant acquisitions, including the purchase of GREY GOOSE in 2004; today the group manages a wide family of brands and global commercial operations.
Production philosophy
Positioned on premium brands and consumption experiences: the company states an approach based on heritage, ingredient quality, sustainability and the goal of creating moments of connection around its brands.
Territory
Global commercial presence and operations (over 160 markets); global headquarters of Bacardi Limited in Hamilton, Bermuda; historical roots and production sites in Italy for MARTINI and in France for GREY GOOSE, as well as international production and bottling sites.
Production method
Production is organized through owned facilities and local partners depending on the brand: for example GREY GOOSE is produced and bottled in France following the Maître de Chai tradition; MARTINI products result from blending wines and botanicals according to the established techniques of the Master Blender.
Distillation
Varies by brand; GREY GOOSE is distilled in France following the Maître de Chai tradition with control over the entire supply chain (from field to bottle).
Characteristics
- Type
- Group
- City
- Hamilton
- Categories
- premium vodka
- vermouth and aperitifs
- rum
- premium gin
- blended whisky
- tequila
- Raw materials
- single-origin Picardie winter wheat (GREY GOOSE)
- Gensac/Cognac spring water (GREY GOOSE)
- wine and botanical blends (MARTINI: over 40 botanicals)
- sugarcane / molasses (BACARDÍ rum, sustainable sourcing indicated by the group)
- Representative products
- GREY GOOSE (vodka)
- MARTINI (vermouth and sparkling wines)
- BACARDÍ (rum)
- BOMBAY SAPPHIRE (gin)
- DEWAR'S (blended scotch)
- PATRÓN (tequila)
What makes it distinctive
- MARTINI acquired by Bacardi in 1993; the brand retains its blending tradition and brand homes in Italy.
- GREY GOOSE acquired by Bacardi in 2004; GREY GOOSE declares the use of Picardie winter wheat and spring water from the Cognac area.
- Bacardi Limited is a private company with a global portfolio of over 200 brands and presence in more than 160 markets.
- Group commitment to sustainable sourcing of key raw materials (e.g. initiatives on sugarcane/mollasses).
- Example of a product sold in retail catalogues: Vodka GREY GOOSE - 3L (in some retailers indicated as Producer: Bacardi-Martini).