Brand
Casamigos
Casamigos is a tequila brand founded by George Clooney, Rande Gerber and Mike Meldman, known for a range of premium tequilas (Blanco, Reposado, Añejo) made from 100% Blue Weber agave with production tied to the state of Jalisco in Mexico. The brand was acquired by Diageo in 2017.
- Jalisco · United States
- Since 2013
- 3 products
The story
Casamigos began as a private project by the three partners (George Clooney, Rande Gerber and Mike Meldman) to create a tequila to their own taste; the company was founded in 2013 and subsequently acquired by Diageo in 2017. From a brand born for 'friends' it developed into a global label with an extended range including tequilas and mezcal.
Production philosophy
To produce tequilas that are 'easy to drink' and to share moments with friends: the original approach was to create a smooth spirit that did not need to be masked with salt or lime, based on rigorous selection of the piñas and slow, controlled processes.
Territory
Production: Jalisco, Mexico (Blue Weber agave). Brand established and developed in the United States.
Awards and recognition
The Spirits Business – Supreme Brand Champion 2022; numerous awards and medals listed on the official website (award and recognition lists on product pages).
Production method
Casamigos tequilas are made from 100% Blue Weber agave grown in the state of Jalisco; the piñas are hand-selected, cooked in traditional brick ovens, subjected to extended fermentation and then distilled. The Blanco rests in stainless steel tanks before bottling; aged expressions (Reposado and Añejo) mature in American white oak barrels.
Distillation
Double distillation after slow fermentation; cooking of the piñas in traditional brick ovens.
Ageing
Blanco: rest in stainless steel tanks; Reposado: aging in American white oak barrels for at least 6 months; Añejo: aging in American white oak barrels for at least 12 months. Some expressions (Cristalino) undergo charcoal filtration after aging.
Characteristics
- Type
- Brand
- Categories
- tequila
- mezcal
- ready-to-drink / RTD (ready-to-drink products)
- Raw materials
- 100% Blue Weber agave (tequilas)
- 100% Espadín agave (mezcal)
- Casks and ageing vessels
- American White Oak
- Representative products
- Tequila Casamigos Blanco 70cl
- Tequila Casamigos Reposado 70cl
- Tequila Casamigos Añejo 70cl
What makes it distinctive
- Brand founded in 2013 by George Clooney, Rande Gerber and Mike Meldman.
- Produced from 100% Blue Weber agave grown in Jalisco (for the tequilas).
- Acquired by Diageo in 2017.
- Main range: Blanco, Reposado, Añejo (alongside other expressions and RTD products).