Brand
Generous
Generous is a French premium gin brand characterized by aromatic and floral expressions. The range includes variants such as Original, Organic, Purple and Azur, distributed in 70 cl format and produced/bottled in France (Cognac region).
- La Rochefoucauld · Cognac · France
- 4 products
The story
Generous was launched as a project of Ôdevie Creative Spirits and was officially introduced to the specialist market (including launches at industry events). The brand is present on the European market with several variants (Original, Organic, Purple, Azur). In 2023 the ownership of Ôdevie Creative Spirits (including the Generous brand) was acquired by the La Martiniquaise-Bardinet group.
Production philosophy
Positioned as a gin inspired by French 'haute couture': visual elegance (decorated/matte bottle) and an aromatic profile that emphasizes freshness, floral notes and citrus accents, making it versatile both for neat consumption and for cocktails and G&T.
Territory
France (Cognac region; reference to La Rochefoucauld / Cognac area)
Production method
Produced and bottled in France, in the Cognac region (La Rochefoucauld / Cognac area). The range is made with natural botanicals; some product sheets and retailers describe the product as a 'London Dry' or 'dry gin' in its commercial lines.
Distillation
Distillation of botanicals (distilled gin); some commercial descriptions indicate the 'London Dry' style for certain expressions.
Characteristics
- Type
- Brand
- City
- La Rochefoucauld
- Categories
- gin
- premium gin
- floral and aromatic gin
- organic gin
- Raw materials
- juniper
- citrus (lemon, orange, mandarin)
- jasmine
- elderflower
- pink pepper
- grape anthocyanins/polyphenols (for the Purple version)
- Representative products
- Gin Azur 70cl - Generous
- Gin Organic 70cl - Generous
- Gin Original 70cl - Generous
- Gin Purple 70cl - Generous
What makes it distinctive
- Range composed of Original, Organic, Purple and Azur (70 cl format).
- Purple version with grape anthocyanins/polyphenols that give it a distinctive color and structure.
- Opaline/ornamented bottle, design inspired by botanical bottles/herbalist tradition.
- Brand created by Ôdevie Creative Spirits; acquired by La Martiniquaise-Bardinet in 2023.