Independent bottler
Habitation Velier
Habitation Velier is a bottling project/brand by Velier (in partnership with La Maison du Whisky under the La Maison & Velier joint-venture) dedicated to "Pure Single Rums": selections focused on 100% pot still rums, often aged on site or released as high-proof whites, bottled without added sugars or additives and with a high degree of label transparency.
- Genoa · Liguria · Italy
- Since 2015
- 12 products
The story
Habitation Velier was launched as a line dedicated to showcasing rums in their purest form to highlight stylistic differences of pot still distillation. The project began as Velier's initiative to present "Pure Single Rum" and, since the creation of the La Maison & Velier joint-venture (2017), bottles in the series have been promoted and distributed internationally through that network. Releases are generally limited editions, often produced in direct collaboration with well-known distilleries.
Production philosophy
Maximum transparency and respect for the distillate: bottles focused on pot still single-distillery expressions, labels that report technical details (brands, distillation date, sometimes congeners/ester indicators), cask-strength or high-proof bottlings, and no systematic use of added sugars, colorants or flavorings.
Territory
An international project with selections coming mainly from the Caribbean (e.g. Jamaica, Barbados, Haiti, Grenada) and other regions of the world; bottling and commercial management are based in Italy via Velier/La Maison & Velier.
Production method
Co-bottling/direct selection of single casks or small batches from partner distilleries; preference for pot still (batch) distillation. Some expressions are unaged and offered as white/high-proof releases; others are fully aged in tropical climate at the place of production.
Distillation
Pot still (batch/discontinuous distillation; Habitation Velier expressions are 100% pot still)
Ageing
Some expressions fully aged in tropical climate at the distillery of origin; others are unaged (white) and bottled at high proof.
Characteristics
- Type
- Independent bottler
- City
- Genoa
- Categories
- independent bottler
- rum brand
- co-bottlings
- pot still rum
- Caribbean rum
- Raw materials
- molasses
- sugarcane juice
- Representative products
- Rhum Habitation Velier Forsyths Wpm 2006 11Y 70cl
- Rhum Habitation Velier Hampden LROK 2019 5Y 70cl
- Rhum Habitation Velier Hampden OWH 2016 70cl
- Rhum Habitation Velier Long Pond STCE 3Y 2019 70cl
- Rhum Habitation Velier Long Pond Stce White 70cl
- Rhum Habitation Velier Port Au Prince White 70cl
- Rhum Habitation Velier Renegade 2020 3Y 70cl - Astucciato
- Rum Foursquare White 70cl - Habitation Velier
- Rum Monte Negro 2019 70cl - Habitation Velier
- Rum Papa Rouyo 2022 70cl - Habitation Velier
- Rum Papa Rouyo White 70cl - Habitation Velier
What makes it distinctive
- Project dedicated to 'Pure Single Rums' (100% pot still)
- Highly transparent labels (brands, distillation date, congeners/ester indicators)
- Bottles bottled without added sugars or additives
- Direct collaborations with recognised distilleries (e.g. Hampden, Long Pond, Foursquare, distilleries in Haiti, Papa Rouyo, Mhoba)
- Limited editions frequently bottled at high or cask strength