Herradura Distillery

Production on the Casa Herradura site dates back to the 19th century and the modern brand is attested from 1870. During the 20th century the name “Herradura” (horseshoe) became the company’s recognizable trademark; the distillery introduced important category innovations (including commercializing reposado and creating the extra‑añejo category with Selección Suprema). In January 2007 most Casa Herradura assets were acquired by the US group Brown‑Forman, which kept production at the historic Amatitán facilities.

Balance between tradition and innovation: respect for established artisanal practices (hand harvesting, slow cooking of piñas, season‑based cultivation) combined with modern quality control, extended aging and commitment to environmental sustainability and recycling of production processes.

Hacienda San José del Refugio, Amatitán, Valle del Tequila (Jalisco) — volcanic/lowlands area for Blue Weber agave production.

Environmental recognitions (multiple 'Green Company' certifications from the Mexican Ministry of Environment and an Environmental Excellence Award from environmental authorities); industry acknowledgements such as mentions as "Best Distillery" in specialized publications (e.g. citation in 2007).