J.Rose

The J.Rose project was born from the idea of Dario Roselli, owner of the Affreschi & Affreschi atelier. The initiative started with personalized bottles offered as gifts (reported from the 2021 holidays) and later developed into a commercial collection of gin, amaros and tequila. The brand is created and distributed by Affreschi & Affreschi Srl based in Minervino di Lecce (Puglia); for J.Rose gin production a collaboration was set up with Liquorificio Italia (Trieste) for small-scale distillation. The tequila line (La7Vidas) is instead linked to 100% agave distillates sourced from Mexico and packaged/bottled under the brand's portfolio.

To combine art, craftsmanship and distillation: bottles are conceived as art objects (labels made with a compound based on Carrara marble and travertine and illustrations by artists) while the recipes aim for a refined sensory profile suitable both for mixing and tasting.

Commercial headquarters and concept: Italy (Puglia, Minervino di Lecce). Gin production outsourced to Liquorificio Italia (Trieste). Tequila produced in Los Altos de Jalisco (Mexico) and commercialized/bottled by the brand.