Private label brand
Liq.ID
Liq.ID is Partesa's private-label spirits line: a collection designed for the Ho.Re.Ca. channel that combines aperitif and mixing products (vermouth, amaro, gin, bitter, aperitifs) with a quality-oriented positioning and versatility for cocktails.
- Piedmont · Italy
- Since 2020
- 4 products
The story
Liq.ID was launched as a private-label project promoted by Partesa. The project began in 2020 and over the years the range has been expanded (in 2021 and with a Premium Collection presented at MySpirits in 2023) to include products developed for mixology and the out-of-home channel.
Production philosophy
To offer references with a high quality/price ratio designed for professional mixing: products rooted in tradition (e.g. Vermouth di Torino IGP, classic amaro) but with distinctive elements and a recognisable identity, emphasised by the fingerprint-logo brand.
Territory
Italy (segments and references linked to Italian tradition: Vermouth di Torino IGP – bottling in the Piedmont region for that reference), distribution focused on the Ho.Re.Ca. channel.
Production method
Lines developed as private label through collaborations for production and bottling; the range combines infusion and distillation techniques. The gin is offered in London Dry style; the vermouth is an aromatized wine according to its specification (Vermouth di Torino IGP); the amaro is obtained through maceration/infusion of herbs and spices.
Distillation
Combination of infusion and distillation; gin presented in London Dry style (distillation with botanicals).
Characteristics
- Type
- Private label brand
- Categories
- private label spirits
- Vermouth di Torino (IGP)
- London Dry Gin
- amari and herbal liqueurs
- bitter
- aperitifs for mixology
- Raw materials
- wine (for vermouth)
- artemisia / wormwood
- aromatic herbs and spices
- hop (Cascade)
- barley / malt
- alcohol
- Representative products
- Amaro Ottanta 70cl - Liq. ID
- London Dry Gin Gal41 70cl - Liq. ID
- Vermouth di Torino 1 Lt - Liq. ID
What makes it distinctive
- Private-label line by Partesa aimed at the Ho.Re.Ca. channel.
- Project launched in 2020 and expanded with a Premium Collection presented at MySpirits (2023).
- GAL 41: London Dry Gin using Cascade hops as a distinctive note.
- Vermouth di Torino IGP made with Italian wine and artemisia, conceived for professional mixing.
- Amaro 'Ottanta' developed with a broad blend of herbs and spices for a complex profile.