Raw materials
molasses / sugarcane distillate (rum)
coconut (extract/aroma)
sugar
water
Brand
Malibu
Explore the spirits, production style and story of Malibu.
Malibu is a coconut-flavoured liqueur based on white rum, known for its fresh, holiday-like profile and for its use in summer cocktails such as the Piña Colada. The brand is part of the Pernod Ricard group.
coconut liqueurs
flavoured liqueurs
international spirits brand
ready-to-drink / canned cocktails
Producer range
Producer range Malibu
Spirit categories
coconut liqueurs
flavoured liqueurs
international spirits brand
ready-to-drink / canned cocktails
Representative products
Malibu Original 70cl
Malibu Red 70cl
Malibu Black
Distillation and production
Distillation and production
Production method
This is a blended product: Caribbean rum (distilled from molasses/sugarcane) is mixed with water, sugar and flavourings (including coconut extract/aroma). Blending and bottling operations are carried out in facilities in different regions (mainly Canada, with production also in the USA and Spain), while the rum raw material has a historical Caribbean origin.
Producer history Malibu
The product's history began in the late 1970s (started in 1978) and the brand was commercially launched in the early 1980s. Over time the recipe and range expanded with various flavours and formats. Since 2005 the brand has been part of the Pernod Ricard group. Historically the rum used was linked to a beach distillery in Barbados; today blending and bottling take place mainly in Canada, with some production also in the United States and Spain.
Production philosophy
Malibu promotes an informal, festive summer lifestyle: easy-to-mix drinks, sociability and simplicity. The positioning focuses on fruity, accessible flavours and encourages mixed consumption and the "Do Whatever Tastes Good" lifestyle.
Territory
Rum origin: Caribbean (Barbados). Brand and management: Pernod Ricard group (headquartered in France). Production/bottling distributed across Canada, USA and Spain.
Malibu
This producer is a useful reference point for enthusiasts looking for authentic spirits, distinctive production identity and a carefully selected online catalogue.
On this page you can discover the producer, understand its main categories and browse the products currently available for purchase.
Products from
Italy
Europe
USA, UK, Switzerland