Martini & Rossi

The Martini house has its roots in Turin: the modern vermouth formula is attributed to Luigi Rossi and the brand was officially established in 1863. Over the twentieth century the company expanded internationally while maintaining a strong identity linked to vermouth and the aperitivo culture; since 1993 MARTINI has been part of the Bacardi Limited portfolio. Casa Martini in Pessione (Chieri, Turin) is a visitor centre and museum for the brand.

Focus on the tradition of vermouth and Italian aperitivo culture, combined with the development of new expressions (Riserva Speciale lines, non-alcoholic variants and ready-to-serve products). Emphasis on careful ingredient selection, artisanal recipe craft and enhancing the consumption experience.

Italy (Piedmont) — historic headquarters and visitor centre in Pessione, metropolitan area of Turin. Brand with a strong international presence and distribution.