Brand
Planetary
Planetary is the name under which some shops sometimes (incorrectly) list the official Planteray label, the rum brand owned by Maison Ferrand (formerly known as Plantation). The range includes Caribbean expressions, including the flavoured rum Cut & Dry Coconut, and features double-ageing practices and production collaborations with the West Indies Rum Distillery in Barbados.
- Ars (Charente) · Charente / Nouvelle-Aquitaine · France
- Since 1999
- 1 product
The story
The brand originally known as Plantation (launched in the late 1990s) was formally renamed Planteray by Maison Ferrand. The announcement of the new name and the first release under it (Planteray Cut & Dry Coconut) was published by Maison Ferrand in January 2024; the brand transition follows a corporate decision announced in 2020.
Production philosophy
Planteray aims to highlight rum's agricultural origins (sugarcane) and the terroirs that shape its diversity, emphasizing respect for raw materials, local heritage and a production approach that blends Caribbean expertise with French finishing.
Territory
French ownership and management (Maison Ferrand, Charente) with initial production and ageing in Barbados and other rum-producing countries; logistics and final finishing often take place in France.
Production method
Production is based on rums obtained from different islands/producers (including the West Indies Rum Distillery in Barbados) and on practices that include local fermentations and distillates; many expressions follow a double ageing—first in a tropical climate and then in France for a final finishing, sometimes in ex‑Cognac casks. Some references are infused or flavoured (e.g. Cut & Dry Coconut).
Distillation
Varies by expression: rums produced both via continuous columns and via historic pot stills at facilities such as the West Indies Rum Distillery (Rockley still is mentioned in sources for some productions).
Ageing
Double ageing: initial maturation in a tropical climate (country of origin) followed by finishing in France, sometimes in ex‑Cognac casks or in American oak barrels.
Characteristics
- Type
- Brand
- City
- Ars (Charente)
- Categories
- Caribbean rum
- flavoured rums (e.g. coconut)
- aged rums
- spirits brand
- Raw materials
- molasses
- water
- yeasts
- coconut (for the Cut & Dry expression)
- Casks and ageing vessels
- ex‑Cognac casks
- American oak
- Representative products
- Cut & Dry Coconut (70cl)
- Planteray 20th Anniversary XO
- Gran Añejo (Guatemala & Belize)
What makes it distinctive
- Officially renamed from Plantation to Planteray with a public announcement by Maison Ferrand (January 2024).
- First release under the new name: Cut & Dry Coconut, the result of years of experimentation and collaboration with local producers in Barbados.
- Typical house practice of double ageing (tropical maturation + finishing in France).
