Brand
Rooster
Rooster (commercially known as Rooster Rojo) is a tequila brand produced in the state of Jalisco, Mexico. The range includes Blanco, Reposado and Añejo (and innovative variants such as Smoked Pineapple and Ahumado) made from 100% blue agave and positioned internationally within Amber Beverage Group's portfolio.
- Tequila · Jalisco · Mexico
- Since 2017
- 1 product
The story
Rooster Rojo was launched as a commercial brand following Amber Beverage Group’s acquisition of the Fábrica de Tequilas Finos. The brand entered the market in 2017 and has progressively expanded its range (Blanco, Reposado, Añejo and spiced/smoked variants), benefiting from the production capacity and experience of the Tequila, Jalisco facility.
Production philosophy
Emphasis on whole raw material and traditional methods: produced from 100% blue agave, made in small batches at the Fábrica de Tequilas Finos and finished with techniques (such as filtration described as 'Mexican silver') to achieve a softer profile suitable both for tasting and for use in cocktails.
Territory
Tequila, Jalisco (Mexico)
Awards and recognition
Reported as awarded in sector competitions: recognitions associated with the Fábrica de Tequilas Finos and mentions for Rooster Rojo in contests such as Tequila & Mezcal Masters (2018), with awards or mentions for some expressions (e.g. Añejo) in international competitions according to company sources and specialised press.
Production method
Produced at the Fábrica de Tequilas Finos (Tequila, Jalisco). Made from 100% blue agave (Agave tequilana Weber), with pressing/extraction of agave juice, controlled fermentation and double distillation; a filtration step referred to as 'Mexican silver' is also reported to soften the spirit. Blanco expressions are bottled without aging; Reposado and Añejo undergo resting/aging in casks (see sources for details).
Distillation
Double distillation (pot stills), with filtration reported as 'Mexican silver' according to company and product sources.
Ageing
Blanco: bottled without aging; Reposado: resting in casks (sources indicate use of French oak ex-Cognac, 2–6 months); Añejo: aging in American oak casks (sources indicate 12–18 months).
Characteristics
- Type
- Brand
- City
- Tequila
- Categories
- 100% agave tequila
- international tequila brand
- tequila blanco
- tequila reposado
- tequila añejo
- flavored tequila
- Raw materials
- Blue agave (Agave tequilana Weber)
- Casks and ageing vessels
- French oak (ex-Cognac) - used for Reposado (as reported by sources)
- American oak (ex-American whiskey) - used for Añejo (as reported by sources)
- Representative products
- Tequila Rooster Rojo Blanco 70cl
- Rooster Rojo Reposado
- Rooster Rojo Añejo
- Rooster Rojo Smoked Pineapple
- Rooster Rojo Ahumado
What makes it distinctive
- Produced from 100% blue agave (Agave tequilana Weber)
- Made at the Fábrica de Tequilas Finos, a long-established production site in Tequila (Jalisco)
- Range includes Blanco, Reposado, Añejo and innovative variants (Smoked Pineapple, Ahumado)
- Filtration reported as 'Mexican silver' for a smoother finish
- International positioning within the Amber Beverage Group portfolio