Producer
Venti
VENTI is an Italian amaro brand owned by MAGI srl; the range is built on a blend of 20 botanicals harvested in Italy and is available in both an alcoholic and an alcohol-free version.
- Cermenate / Casale Monferrato · Lombardy (registered office) / Piedmont (production indicated in some product sheets) · Italy
- 2 products
The story
The VENTI brand is registered and belongs to MAGI srl. The Rivolta family (Marco and Gianna Rivolta) are mentioned in product sheets and communications as promoters of the project, with an approach focused on the study of Italian botanicals. Official communication states that the product is born from the assembly of twenty botanicals, each inspired by an Italian region, and that the recipe and process are managed by the team linked to MAGI/Magi Spirits.
Production philosophy
Showcasing Italian botanicals: VENTI offers an amaro made exclusively with plants and herbs collected in Italy, combining traditional liqueur-making methods with modern extraction techniques to capture aromas, including the development of a non-alcoholic version that preserves the same botanical bouquet.
Territory
Italy — registered office and operating headquarters of MAGI srl in Lombardy (Cermenate, CO); several product sheets indicate production/packaging linked to Casale Monferrato (Piedmont).
Production method
For the alcoholic version, cold maceration of the botanicals in a hydroalcoholic solution is indicated for an estimated period of about thirty days, followed by filtration, sweetening, proof reduction and bottle maturation. The alcohol-free version uses botanicals processing methods that do not involve alcohol, obtaining concentrated extracts with a similar aromatic profile.
Distillation
Not a distillate in the classical sense: the described process for the alcoholic version is primarily a cold maceration in a hydroalcoholic solution (~30 days) followed by filtration and subsequent processing; the alcohol-free version uses alcohol-free extractions while keeping the same botanicals.
Ageing
Bottle maturation (no references to wood aging reported).
Characteristics
- Type
- Producer
- City
- Cermenate / Casale Monferrato
- Categories
- Italian amaro
- alcohol-free amaro
- herbal liqueurs
- Italian spirits
- Raw materials
- 20 botanicals and aromatic herbs harvested in Italy
- orange (e.g., Sicilian orange)
- rhubarb
- gentian
- juniper
- lemon
- basil
- myrtle
- tansy
- yarrow
- olive
- Representative products
- Amaro Venti (Alcohol-free) - 75cl
- Venti - L'Amaro Italiano (70cl)
What makes it distinctive
- Registered trademark owned by MAGI srl
- Formulation based on 20 botanicals exclusively harvested in Italy
- Available in a traditional alcoholic version and an alcohol-free version that preserves the same botanical bouquet
- Production process described: cold maceration in a hydroalcoholic solution for the alcoholic version; alcohol-free extractions for the non-alcoholic version