Family-owned company

Asahara (Asahara Shuzo)

Explore the spirits, production style and story of Asahara (Asahara Shuzo).

Japanese family-run producer based in Saitama Prefecture with facilities in the area, active in the production of sake (nihonshu), fruit-based liqueurs, shōchū, wine and beer. Among the labels marketed abroad are sakes such as Koi Koi and Sayori and a series of fruit liqueurs (anzu/abria, mikan, yuzu, ume).
Japanese sake (nihonshu) junmai ginjo fruit liqueurs (anzushu, mikanshu, yuzushu, ymeshu) nigori / unfiltered liqueurs local beverage producer (beer, wine, saké)
Producer range

Producer range Asahara (Asahara Shuzo)

Spirit categories

Japanese sake (nihonshu) junmai ginjo fruit liqueurs (anzushu, mikanshu, yuzushu, ymeshu) nigori / unfiltered liqueurs local beverage producer (beer, wine, saké)

Representative products

Anzushu Abricot (Nigori Anzushu) Koi Koi Junmai Ginjo Mikanshu (Mikan) Sayori Nakadori Junmai Ymeshu (Prune) Yuzushu (Yuzu)

Raw materials

rice (for sake) apricots (anzu) mikan (Japanese mandarins) yuzu ume / plums fruit sugars/solids and alcohol from fermentation (for the liqueurs)
Distillation and production

Distillation and production

Production method

Artisanal production of sake following rice fermentation methods; fruit liqueurs produced by maceration/infusion of the raw material and subsequent processing; in-house production of shōchū, beer and local wine, as indicated on product pages and the company profile.

Producer history Asahara (Asahara Shuzo)

Founded in the late 19th century (Meiji 15, corresponding to 1882) by the Asahara family, the company has maintained a local production focused on sake and on fermented and macerated fruit-based beverages. The company's history and premises are documented on the official website and in Japanese sake producer directories.

Production philosophy

Promote local resources and artisanal tradition: the company states it carefully produces local sake and also processes local fruit for liqueurs, focusing on products that highlight the territory and the flavour of Japanese fruit.

Territory

Saitama Prefecture (Okumusashi region / hills toward Chichibu), with headquarters and facilities located between Moroyama and Ogose in the same prefecture.

Asahara (Asahara Shuzo)

This producer is a useful reference point for enthusiasts looking for authentic spirits, distinctive production identity and a carefully selected online catalogue.

On this page you can discover the producer, understand its main categories and browse the products currently available for purchase.

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