New Grove is a Mauritian brand/distillery that produces single‑estate rums, controlling the entire process from cane cultivation to the bottle. The range includes aged expressions, white/Plantation versions and releases finished in whisky or other wood casks.
Production roots are linked to the Domaine de La Villebague (Pamplemousses) with sugar production and distillation activities dating back to the 18th century. The historic company Harel Frères incorporated OK Distillery (today Grays Inc Ltd) and in 2003 Grays launched the New Grove brand, creating the island's first dedicated rum ageing cellar. The brand has received international recognition in recent years.
Production philosophy
New Grove pursues a "crop to drop" (single estate) approach with strict supply‑chain control to ensure traceability and flavour profiles representative of the Mauritian terroir. Emphasis is placed on artisanal blending, selective ageing and experiments with different cask finishings.
Territory
Beau Plan, Pamplemousses (island of Mauritius). Production is linked to cane cultivation on Terra Estate holdings in Mauritius.
Awards and recognition
World’s Best Rum (International Sugar Cane Spirit Award, cited by the producer in 2020); 'Emotion 1969' received ISS recognitions (Gold / Best of Region).
Production method
Cultivation on Terra Estate (extensive cane acreage), processing in a modern mill (Terra Milling) that produces both cane juice and molasses. Fermentation with proprietary yeasts for about 35 hours; distillation mainly with a 20‑plate Coffey still and a 17‑plate rectifying column (can produce distillate up to 94% ABV). Ageing in the cellar with barrels filled at around 65% ABV, blending and bottling without chill filtration to preserve flavours.
Distillation
Continuous distillation: 20‑plate Coffey still and 17‑plate rectifying column; capability to vary congeners to obtain lighter or fuller rums.
Ageing
Cellar ageing with barrels filled at around 65% ABV, progressive dilution over time, monitored by the Cellar Master; bottles often non‑chill filtered.
Characteristics
Type
Distillery
City
Beau Plan
Categories
Mauritian rum
aged rum
single estate rum
rum with cask finish
white rum
Raw materials
molasses
cane juice (pure cane juice)
Casks and ageing vessels
French oak barrels (new French oak)
American oak barrels
ex‑Cognac casks
ex‑Bourbon casks
ex‑whisky casks
ex‑wine casks
barrels in exotic woods
Representative products
New Grove 10 years - 70cl - boxed
New Grove 5 years - 70cl - boxed
New Grove Bourbon Cask - 70cl
New Grove Emotion 1969 - 70cl - boxed
New Grove Plantation Blanc - 70cl
New Grove Whisky Cask Finish Islay 2013 - 70cl - boxed
New Grove Whisky Cask Finish Rozelieures 2013 - 70cl - boxed
Rhum New Grove 5Y 70cl - giftbox
Rum New Grove Whisky Cask Finish Vercors 2013 - 70cl - boxed
What makes it distinctive
Single‑estate, "crop to drop" approach with cane traceability
Declared production capacity up to 7 million liters of alcohol per year
Distillation with a 20‑plate Coffey still and a 17‑plate rectifying column
Use of various cask types for ageing and finishing (Cognac, Bourbon, whisky, wine)
Products often non‑chill filtered; range includes aged expressions and whisky cask finishes