Independent bottler
Plantation
Plantation (now evolving into the Planteray brand) is the rum label created by Alexandre Gabriel within Maison Ferrand. It selects and ages distillates from various rum-producing regions, applying a double-aging technique that involves an initial period in the country of origin and a final maturation in the cognac chais in France.
- Ars · Charente · France
- Since 1999
- 17 products
The story
Plantation was launched in 1999 as Alexandre Gabriel's project within Maison Ferrand to celebrate the different rum terroirs and promote the practice of double aging. Over time the maison expanded its control over the supply chain (including the acquisition of the West Indies Rum Distillery in Barbados) and, from January 2024, the brand began a global name transition from Plantation to Planteray as part of its identity evolution.
Production philosophy
Highlight rum terroirs through selection, research and maturation; combine tradition and experimentation (blending, cognac-cask finishes) to emphasize complexity and finesse. The maison declares a commitment to responsible practices and the protection of production heritage tied to places of origin.
Territory
Production and selection carried out in various rum-producing countries (Caribbean, Central America and Oceania), with finishing and the brand's headquarters in Charente, France.
Production method
Selection of distillates from various producing countries; initial aging in tropical or local climates, shipment of casks to France (Charente) and finishing/maturation in oak casks formerly used for cognac; final assembling and blending at Maison Ferrand.
Ageing
Double aging: initial maturation in the country of origin (tropical climate), then transfer to France for a final maturation in continental chais (cognac casks).
Characteristics
- Type
- Independent bottler
- City
- Ars
- Categories
- rum
- terroir rum
- blended rum
- aged rum
- overproof rum
- flavoured rum
- Casks and ageing vessels
- ex-bourbon
- French oak casks (former cognac casks)
- Representative products
- Rhum Plantation 3 Stars White 100cl
- Rhum Plantation Barbados 10Y 70cl
- Rhum Plantation Barbados 2014 70cl - Giftbox
- Rhum Plantation Gran Anejo Guatemala Belize 70cl
- Rhum Plantation Gran Reserve Barbados 5Y 70cl
- Rhum Plantation Guyana 2007 70cl - Giftbox
- Rhum Plantation Isle Of Fiji 70cl
- Rhum Plantation Jamaica 2005 70cl
- Rhum Plantation Original Dark 100cl
- Rhum Plantation Overproof O.F.T.D. 70cl
- Rhum Plantation Trinidad 2008 70cl
What makes it distinctive
- Brand launched by Alexandre Gabriel within Maison Ferrand (1999).
- Distinctive practice of double aging (country of origin → finishing in Cognac, France).
- In 2017 Maison Ferrand acquired the West Indies Rum Distillery (Barbados), strengthening production control.
- Recognizable for a range that includes white rums, aged rums, overproof and flavoured rums.
- Brand name transition from Plantation to Planteray announced in January 2024.
