Brand
Meyer's
Meyer's (Meyer’s Bitter) is a German amaro based on herbs and roots, known for its pronounced bitter character, dark color and a historic recipe that uses more than 40 botanicals. It is distributed by the MBG Group and is offered in at least two main variants: a 'Wald- und Feld' (forest and field herbs) version and an 'Alpenkräuter' (alpine herbs) version.
- Stadthagen (historical origin) · Germany
- Since 1747
- 2 products
The story
According to brand documentation and local sources, the Meyer family has been associated with the product since the 18th century: the brand tradition is traced back to 1747 and the historic recipe is attributed to the Meyer family. The Meyer’s Bitter brand was later acquired and relaunched by the MBG Group; historical production was linked to Stadthagen (Obernstraße) while production has more recently been transferred/managed by producers within the MBG group.
Production philosophy
Emphasises authenticity of tradition and a genuinely bitter taste: a less sweet alternative to many commercial bitters, intended for those seeking an herbal, intense amaro as a digestif or as a mixing ingredient.
Territory
Germany (historical origin linked to Stadthagen/Rinteln); international distribution through the MBG Group.
Awards and recognition
Declared winner of multiple gold medals at international competitions; among the cited recognitions is a Gold Medal at the ISW (as reported in brand documentation).
Production method
Not specified in the official sources consulted; public information indicates the use of more than 40 herbs and roots as the aromatic base, but technical production details are not described in the materials reviewed.
Characteristics
- Type
- Brand
- City
- Stadthagen (historical origin)
- Categories
- German amaro
- herbal liqueur (Kräuterlikör)
- digestif
- alpine bitter
- Raw materials
- herbs and roots
- angelica
- calamus (calamus)
- gentian
- caraway
- anise
- orange peels (sweet and bitter)
- cinnamon
- ginger
- cloves
- Representative products
- Amaro Meyer's Bitter 70cl
- Amaro Meyer's Bitter Alpen 70cl
What makes it distinctive
- Historic recipe attributed to the Meyer family (tradition dated to 1747).
- Composition based on more than 40 herbs and roots.
- Two main variants: 'Wald- und Feld' (forest/field herbs) and 'Alpenkräuter' (alpine herbs).
- Typical strength 35% ABV (indicated in brand sheets).
- Almost black color and pronounced taste, positioned as a more bitter alternative to other commercial bitters.