Group
Pernod Ricard
Pernod Ricard is a French global leader in wines and spirits, owner of a broad portfolio of premium and mainstream brands (including Absolut, Jameson, Malibu, Kahlúa, Del Maguey, Ramazzotti, Pastis 51 and Italicus). Headquartered in Paris, it operates worldwide through brand homes, production sites and local partnerships.
- Paris · Île-de-France · France
- Since 1975
- 22 products
The story
Pernod Ricard was formed in 1975 from the merger of two French companies (Pernod and Ricard) and has grown primarily through acquisitions and the launch/management of international brands. Notable operations include integrating brands such as Malibu and Kahlúa into the group portfolio, acquiring a majority stake in Del Maguey (mezcal) in 2017 and partnerships to expand distribution of Italian brands like Italicus. Today the group encompasses hundreds of brands and maintains an international commercial and production network.
Production philosophy
The group's stated mission is to create conviviality through its brands, combining brand building, responsible supply-chain stewardship (from source to glass) and sustainability commitments. Pernod Ricard emphasizes social and environmental responsibility with dedicated roadmaps (2030 / 'Good Times from a Good Place') and values the concept of brand homes and consumer experience.
Territory
Global; headquarters (The Island) in Paris, France. Direct presence in dozens of countries (own sales teams) and distribution in over 150–160 countries.
Production method
Production and product development are managed through a network of plants, distilleries and local partners, alongside dedicated brand homes; the model mixes in-house production, acquisitions and collaborations with local producers.
Characteristics
- Type
- Group
- City
- Paris
- Categories
- international spirits and wine group
- brand house
- owner of liqueur and spirits brands
- global distributor
- producer and distributor of aperitifs and amari
- owner of mezcal and rum brands
- Raw materials
- winter wheat (vodka - e.g. Absolut)
- agave (mezcal - e.g. Del Maguey)
- Arabica coffee (coffee liqueur - e.g. Kahlúa)
- sugar / caramelised sugar (some liqueurs and amari)
- coconut / tropical flavours (coconut liqueurs - e.g. Malibu)
- herbs and spices (amari, infusions)
- Representative products
- Absolut (vodka)
- Jameson (Irish whiskey)
- Chivas Regal (Scotch whisky)
- The Glenlivet (single malt)
- Martell (cognac)
- Havana Club (rum)
- Malibu (coconut-flavoured rum)
- Kahlúa (coffee liqueur)
- Del Maguey (mezcal)
- Ramazzotti (amaro)
- Pastis 51 (pastis)
- Italicus Rosolio di Bergamotto (aperitivo)
What makes it distinctive
- Very extensive portfolio of brands (hundreds of brands; premium and mass-market range).
- Headquarters 'The Island' in Paris (group's new global HQ).
- Global presence with direct sales forces in dozens of countries and distribution in about 160 countries.
- Growth strategy based on acquisitions, management of brand houses and local partnerships (e.g. Del Maguey, Italicus).
- Declared commitment to sustainability and responsibility through the 2030 roadmap ('Good Times from a Good Place').
